If you've not yet joined CAKE, the recently-launched invite-only membership that grants thousands of dollars in credits for the most desirable in-season styles, I'm going to nudge you: now's the time! The $100/year membership gives you $$$ to shop coveted brands like Jenni Kayne, Frame Denim, Ciao Lucia, Alex Mill, Rixo, Veronica Beard, 3.1 Phillip Lim, among an ever-growing roster. Right now, CAKE's deals are helping members extend their holiday gifting reach with credits on top of Black Friday/Cyber Monday sales. In other words: super steep savings You can also gift a CAKE membership for that loved one who is impossible to shop for (that would be me!). The hot-off-the-press gift guide, above, is an excellent way to dive in to holiday shopping! Get in on it here.