I first started wearing plum lipstick this fall, when I visited my sister on a fashion shoot for GOOP and the makeup artist applied this Beauty Counter Lip Sheer on me, telling me it should be my new go-to daytime hue. It's sheer and subtle yet still statement-making enough--and refreshingly different from shades I've worn in the past. Over the weekend, I discovered, thanks to an unerringly stylish friend, a new evening-appropriate plum lipstick that's matte, bold, and equally dramatic as my usual night-out reds. It's called Hourglass in Nocturnal. If there ever was a one-color-fits-all lipstick, it would be this one. This became clear to me when this friend, a blonde, and another, who has tawny-colored long-hair--and yours truly all wore it. Possibly the prettiest berry shade ever, it made us each dinner party-ready in an instant!