oui oui

Tuesday, June 16

Whenever Coco comes to LA for work, she moves into my guest room and into my closet with equal ease, emerging in pieces I had nearly forgotten I owned. She is frequently pulling something off a hanger and asking, "Why aren't you wearing this?" or reminding me that half my wardrobe deserves a far more interesting life than hanging quietly in a closet. She happens to be right. One of the ongoing ironies of my job is that I am fortunate enough to discover and receive beautiful things, yet I don't always have enough places to wear them, photograph them, or properly bring them to life. Which brings us (back) to . We're resurrecting it—not simply as a joint place to feature what's on our radar, but as a platform to show pieces in a way that feels editorial, visual, inspiring, and a little more transportive. Yes, there will be things to shop. But that's not really the point. The internet has become remarkably good at selling us all things. What feels increasingly rare is helping us see things differently: how to style something unexpectedly. How to take a risk. How to simplify. How to build a distinct point of view. Ouiwant has always been less about acquiring and more about imagining. We're excited to bring it back with some recent new additions to my closet, along with styling () and hair/makeup () and model .